Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts

Wednesday, January 5, 2011

GM to offer wireless in-car phone charging pads


GM announced this week that their venture capital arm called GM Ventures will invest $5 million in a small company called Powermat. The company makes a charging system that uses wireless technology to charge smartphones and other devices, and is considered a pioneer in the filed.

What is Powermat? If you’ve recently visited your local Best Buy, you’ve probably seen the Powermat product in the ‘Mobile’ section. The product allows you to place your cell phone and other mobile technology on a mat and charge them without having to plug them into the wall.

The new technology is said not only to eliminate the need for charging cords, but, according to Powermat CEO Ran Poliakine, it’s also safer and more efficient.

Powermat already sells wireless charging devices for the home to consumers at major U.S. retail outlets such as Wal-Mart and Best Buy.

Source: GM





Press Release

GM, Powermat to Put Added ‘Charge' in Chevy Volt


Automaker Invests in Start-Up to Do Away With Charging Cords

LAS VEGAS - General Motors and Powermat, a pioneer in wireless charging technology, announced a commercial agreement today that will eliminate the need for charging cords for personal electronic devices in many future Chevrolet, Buick, GMC and Cadillac products beginning mid-2012.

GM Ventures, the company's venture capital subsidiary, will invest $5 million in Powermat to accelerate the technology's development and support efforts to grow Powermat's business globally.

Powermat's technology allows electronic devices - smart phones, MP3 players and gaming devices - to be charged safely and efficiently, according to Powermat CEO Ran Poliakine.

The Chevrolet Volt, conceived as a reinvention of the automobile that would help reduce America's dependence on oil, while providing the assurance of an extended driving range, will be one of the first GM vehicles to offer this technology. The technology is expected to revolutionize how electronic devices are charged in a car.

"Imagine a mat or shelf where you could put your iPhone, your Droid or other personal device and charge it automatically while you commute to work, run errands or as you're driving on a family vacation," said Micky Bly, GM's lead electronics executive, including infotainment, hybrids and battery electric vehicles.

"The Chevy Volt will be one of the first applications, but we intend to expand it across our vehicle portfolio," Bly said.

Powermat, a private firm, was founded in 2007 and offers wireless charging products for the home in a number of retail stores, including Best Buy, Target and Wal-Mart.

Poliakine is excited to start with the Chevrolet Volt, which has swept major Car of the Year awards to date.

"GM is among the rarest of giants in today's business climate: a forward-thinking innovator with the courage and good sense to care about the well-being of the consumer and the well-being of our planet," Poliakine said.

Jon Lauckner, who helped create the Volt concept and now is President of GM Ventures, has been dreaming about a technology like Powermat for years.

"We first developed the Volt concept car in 2006," Lauckner said. "The intent was to revolutionize every aspect of the car, not just the propulsion system. We had something like this in mind even then, and we think it will have widespread appeal."

About General Motors

General Motors Company (NYSE:GM, TSX: GMM), one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM's largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Russia. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.

About Powermat

Powermat was the first company to perfect inductive-based wireless charging and to bring it to consumers in a widely available, meaningful way via mainstream retail channels. The undisputed leader in wireless charging, Powermat leads the category in all facets including technology, retail footprint, consumer experience, and brand. Powermat allows users to enable their electronic devices once with a Powermat receiver and then set down up to three devices on the charging mat for fast, safe and effective wireless charging. It's simple, effortless, and provides consumers with first-of-its-kind freedom from the need to constantly plug/unplug as well as the angst of running on empty.

CES 2011: Toyota Entune Multimedia System Unveiled【Video】


Toyota has unveiled the Entune infotainment system at the Consumer Electronics Show in Las Vegas.

Toyota Entune will be available as an option on select models this year. The featured apps of Toyota Entune include: Bing, iheartradio, MovieTickets.com, OpenTable.com, and Pandora, as well as location-based services, such as personalized traffic, fuel prices, stocks, weather, and sports. A high quality JBL sound system is available as an option as well.

The Toyota Entune system features an iheartradio app, which provides users with over 750 hometown stations, XM satellite radio and HD radio. It also features USB connectivity and voice recognition, so the driver can keep his focus on the road ahead.

Entune can also read back text messages with its text-to-voice feature, and access your favorite Pandora radio stations, so it's sure to draw the eyes of those looking to other carmakers for the same functionality back to Toyota.

Entune takes a different approach to in-car multimedia systems. Instead of duplicating many of the functions your smartphone can do, Toyota’s system is intricately tied to the device. Once you download the Entune application to your smartphone, you can use the interface on Toyota’s touch-screen display. The system is composed of multiple apps, Microsoft Bing search and a voice-recognition system that Toyota says is best in class.





Press Release

Toyota unveils Entune multimedia system at CES

  • Toyota Offers the Largest Number of Mobile Apps with Bing, iheartradio, MovieTickets.com, OpenTable.com, and Pandora
  • Entune Boasts Industry-Leading Advanced Conversational Voice Recognition
  • Toyota Entune Is Compatible with Most Smartphones and Feature Phones

LAS VEGAS - Toyota Motor Sales (TMS) U.S.A., Inc. today unveiled the Toyota EntuneTM multimedia system at the Consumer Electronics Show. Toyota Entune leverages the customer's mobile phone to create a rich in-vehicle experience that offers fully integrated and upgradeable entertainment, navigation, and information services. By utilizing conversational voice recognition and in-vehicle controls, the driver doesn't have to touch their mobile phone, allowing for safer connectivity. Toyota Entune simplifies the interaction for customers and will be available in select vehicles this year.

"Consumers have grown accustomed to having the world at their fingertips through their mobile phones," said Jon Bucci, vice president of the Advanced Technology Department at Toyota. "And unlike other industry solutions, Entune allows the driver to interact with informative and entertaining mobile content without fumbling with their phone. We offer features that our customers demand and integrate them seamlessly in the vehicle."

After downloading the Toyota Entune mobile application and pairing a Bluetooth capable phone with their Toyota vehicle, customers can begin accessing a wide variety of personalized content and services. Toyota Entune is wirelessly upgradeable, so in-vehicle applications are never obsolete. Ensuring that nearly all customers can take advantage of this new technology, Toyota Entune is compatible with a wide variety of mobile phones with a data plan. Toyota Entune key features include:

  • Mobile Apps - Toyota Entune debuts Bing, keeping navigation continuously up to date with more than 16 million points of interest; OpenTable, make a reservation at one of 15,000 restaurants; and MovieTickets.com, buy movie tickets and read reviews. All destinations can be seamlessly sent to the navigation system. Making drivers' lives even easier, Toyota Entune delivers customizable real time traffic, fuel prices, weather, stocks and sports.
  • Music - Toyota Entune brings you more music in more ways with iheartradio's 750+ hometown stations; personalized stations with Pandora; XM satellite radio 170+ channels with coast-to-coast coverage; and introducing HD Radio, digital broadcasts of your favorite terrestrial music. Toyota Entune also offers USB connectivity for portable media players and traditional terrestrial radio.
  • Voice Recognition - Featuring a best-in-class, advanced conversational voice recognition system, Toyota Entune eliminates the need to memorize thousands of voice commands. The intuitive interface allows the driver to focus more on the road ahead.

"Toyota has always been a leader in the automotive industry, so it makes sense it would bring the latest in mobile technology to the car," said Chris Daniels, general manager of Bing for Mobile, Microsoft Corp. "By bringing Bing Maps and Bing for Mobile technology to the car, we are helping Toyota enhance the overall in-vehicle experience to be as rich and robust as possible, which means personalizing the information to each driver's needs."

Safety Connect
Toyota Entune continues to build on the excellent foundation laid by Safety Connect, bringing peace of mind to drivers with an added layer of more personalized and convenience-oriented features. Safety Connect is the cornerstone of Toyota's telematics systems providing Automatic Collision notification, Stolen Vehicle Location Assistance, Emergency Assistance, and Roadside Assistance on select Toyota models. Safety Connect combined with Toyota Entune offers comprehensive safety services and mobile applications not found in any other vehicle make.

Product Availability
Toyota Entune will be available as an option on select models this year. The featured apps of Toyota Entune include: Bing, iheartradio, MovieTickets.com, OpenTable.com, and Pandora, as well as location-based services, such as personalized traffic, fuel prices, stocks, weather, and sports. Toyota Entune also includes support for read-back and replay capabilities for text messages. These are combined with a fully featured entertainment and communication system, which includes XM radio, HD Radio, CD player, USB connectivity, Bluetooth streaming and phonebook. A high quality JBL sound system is available as an option as well.


Saturday, November 20, 2010

Autonomous Audi TTS Takes Pikes Peak


The autonomous Audi TTS built by Volkswagen Group Electronics Research Lab, Stanford University and Audi has taken an important first step toward its ultimate goal: participating in the Pikes Peak International Hill Climb. The self-driving TTS officially completed a test run – all the way to the 14,110 foot summit – earlier this year, clocking a time of 27 minutes, which is pretty good considering that race officials typically expect a human driver to do it in around 17 minutes.

12.42 miles uphill, with no driver behind the wheel. This is the achievement of the first autonomous vehicle built by an established manufacturer, the Audi TTS. And even if it didn't set a record when it comes to speed, it certainly managed to impress through its actions.


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Press Release

  • The autonomous Audi research car completed a non-stop ascent up the legendary 12.42-mile rally race route in September
  • Results certified by organizers of Pikes Peak International Hill Climb
  • Motivation for the research is to develop technologies that could help motorists steer their way out of severe danger
HERNDON, Va.: November 18, 2010 - The Autonomous Audi TTS Pikes Peak research car achieved its initial goal of completing the 12.42-mile course of the world-famous Pikes Peak International Hill Climb race in Colorado without stopping and without a driver behind the wheel.

The research car – jointly developed by Audi, Stanford University, the Volkswagen Group Electronics Research Lab in Palo Alto, Calif., and Oracle – conquered the challenging route up the mountain, which serves as the venue for one of the world's most thrilling rally races each June.

In September, the Autonomous Audi TTS Pikes Peak drove to the 14,110-foot summit in Colorado without stopping. Organizers of the Pikes Peak International Hill Climb, the second-oldest race in America, certified that the Autonomous Audi TTS completed the twisting course. On the last remaining dirt section, which offered the sternest test of autonomous high-speed handling, the car reached speeds of 45 mph.

Five other times during the weeklong testing the car ran the complete course, only pausing briefly on its own to confirm its reading of route data.

Overall, the Autonomous Audi TTS Pikes Peak completed the mountain course in 27 minutes, as verified by Pikes Peak International Hill Climb officials. No human rally driver has completed the course in fewer than 10 minutes, despite driving cars that produced more than 900 hp. The Autonomous Audi TTS Pikes Peak generates 265 hp. Race officials told researchers they would expect an expert race driver on the course to finish in around 17 minutes in a car similar to the TTS.

The successful result proved that autonomous technology can handle difficult driving courses and conditions, engineers on the project said.

"By partnering with leading institutions in Silicon Valley we seek to bring innovative technologies into our vehicles and redefine what is possible," said Dr. Burkhard Huhnke, director of the Electronic Research Lab in Palo Alto, Calif., which co-developed the Autonomous Audi TTS Pikes Peak. "The goal is to improve driver safety and save lives by creating extremely robust electronics."

ERL and Stanford have been at the forefront of autonomous driving research for several years, including involvement in past DARPA Challenges sponsored by the U.S. Defense Advanced Research Projects Agency. The Autonomous Audi TTS Pikes Peak reflects the ERL-Stanford strategy of conducting research in tiers that thoroughly investigate technologies needed to perform different autonomous driving tasks ranging from low-speed maneuvering in urban environments to high-speed handling on varied road surfaces on a challenging course like Pikes Peak.

When research began on the Autonomous Audi TTS Pikes Peak research project just over a year ago, the direction was clear: employ emerging software, algorithms and electronics to help everyday drivers stay in control, and safely on the road, even during extreme driving conditions.

The aim of the Autonomous Audi TTS Pikes Peak research was to develop a technology that would enhance a driver's abilities, much as computerized systems of passenger jetliners assist skilled pilots.

"We are not trying to replace the driver," said Professor Chris Gerdes of Stanford University, "Instead we want to learn how the best drivers control the car so we can develop systems that assist our robotic driver and, eventually, you and me."
Working together, Audi, Stanford University, the Volkswagen Group Electronics Research Lab and Oracle developed a distinct engineering achievement. The Autonomous Audi TTS Pikes Peak integrates advanced algorithms, the Oracle Java real-Time System (Java RTS), Oracle Solaris and GPS with safety and navigation systems found in stock Audi TTS models to maintain control at a physical performance extreme.

Java and Oracle Solaris provide a significant advancement over traditional execution models in terms of reliability, transparency, debugging capability, programming model, predictable response-time characteristics, and cost. Using the standard Java programming model and memory management functionality, developers were able to program the Autonomous Audi TTS to easily differentiate processes based on their importance and precisely determine when time-critical functions should be executed.

"Oracle Java RTS is the first enterprise-class solution to formally address the issues of latency and unpredictable response times for Java applications and we're thrilled to be part of this research project," said Greg Bollella, chief architect, Embedded Java, Oracle. "For the Autonomous Audi TTS Pikes Peak, Java was used to acquire GPS position coordinates and distribute those coordinates to all of the other components in the system. It also served as the safety controller for the vehicle, responsible for gracefully bringing the car to a stop if any of the traditional systems malfunctioned."

Deciding on a location to prove the technology was an easy choice as the Pikes Peak route offered steep inclines, switchbacks and varied road surfaces for the autonomous Audi TTS to navigate. Pikes Peak is also the place where Audi technology became legendary in the rally racing world a generation ago thanks in large part to the distinctive quattro® technology, which this year celebrates its 30th anniversary as a technological all-wheel-drive breakthrough exclusively on Audi vehicles.

The Autonomous Audi TTS Pikes Peak achieved this year's goal on the mountain. The next stage of the research project will involve autonomous high-speed handling on paved surfaces. The research team is evaluating race tracks where they can conduct the next phase of this research.

In keeping with all trials of the technology, the Autonomous Audi TTS Pikes Peak research team worked with local authorities to conduct the mountain testing during closed-course runs that emphasized public safety.

Friday, September 3, 2010

Focus EV to use Liquid Cooled Battery


Ford announced September 2 its Focus Electric, due out next year in the U.S., will contain a lithium ion battery pack with a liquid-based thermal management system.

Ford will use for the Focus a lithium-ion battery pack which will use heated and cooled liquid to handle one of the most dreaded things in an EV: overheating batteries. The liquid will be used by the car to keep the heat level to a minimum, hence increasing both the range and life span of the pack.

Ford is still developing the car, but the prototype we drove had a 23 kilowatt-hour lithium ion pack, which makes it about the size of the air-cooled pack in the Nissan Leaf. By using active thermal management, Ford says it will maximize battery life and range and optimize charging by heating, or cooling, the pack to the best temperature before pulling juice from the grid.

The introduction of this type of electronic cooling, will extend the batteries lifespan and also help to gain the maximum performance. By keeping the cells cool the active thermal management will be able to prevent the likelihood of cracks in the electrodes. These cracks can start to effect the batteries power and reduce the charge capabilities. On initial plug-in the management system will run a precondition of the batteries before it allows charging to begin.

The Focus Electric, which will be released in the U.S. late this year and in 2012 in Europe, is one of five electrified vehicles Ford will release over the next three years. The Ford Transit Connect Electric small commercial van arrives in late 2010, followed by two next-generation hybrid electric vehicles, as well as a plug-in hybrid electric vehicle in North America in 2012 and Europe in 2013.

Source: Ford


Ford Focus EV Ford Focus EV Ford Focus EV Ford Focus EV Ford Focus EV Ford Focus EV Ford Focus EV Ford Focus EV Ford Focus EV Ford Focus EV Ford Focus EV


Press Release

FORD USES INNOVATIVE LIQUID-COOLED BATTERY SYSTEM TO HELP FOCUS ELECTRIC OWNERS MAXIMIZE RANGE
  • The all-new Ford Focus Electric, which debuts in late 2011 in the U.S. and 2012 in Europe, will be powered by a lithium-ion battery system that utilizes cooled and heated liquid to regulate battery temperature, extend battery life and maximize driving range
  • The innovative thermal management technology helps the Focus Electric operate efficiently in a range of ambient temperatures
  • Focus Electric is one of five new electrified vehicles Ford will deliver over the next three years in North America and Europe. The Focus Electric will be built at Ford's retooled Michigan Assembly Plant
DEARBORN, Mich., Sept. 2, 2010 – The all-new Ford Focus Electric, which debuts in the U.S. late next year and in Europe in 2012, will be powered by an advanced lithium-ion battery that utilizes heated and cooled liquid to help maximize battery life and gas-free driving range.

Thermal management of lithium-ion battery systems is critical to the success of all-electric vehicles because extreme temperatures can affect performance, reliability, safety and durability. Ford has chosen an advanced active liquid-cooling and heating system to regulate the temperature of its lithium-ion battery packs, which are designed to operate under a range of ambient conditions.

"All-electric vehicles do not have a conventional engine on board, so it is critical we maximize the performance of the battery under various operating temperatures," said Sherif Marakby, Ford director, Electrification Program and Engineering. "Active liquid systems are more effective than air systems at regulating lithium-ion battery temperature. As a result, the active liquid system on Focus Electric will play a key role in providing our customers with the best performance possible."

The active liquid cooling and heating system also enables the Focus Electric to automatically precondition the battery pack temperature during daily recharging. When the vehicle is plugged in to the power grid, the vehicle system will be able to warm up the battery on cold days and cool it down on hot days.

The Focus Electric will be built at Ford's retooled Michigan Assembly Plant and will be available in late 2011. The vehicle will have an expected range of up to 100 miles and use no gasoline at all.

Battery thermal management in action
While air-cooling methods work well for many of today's smaller car battery systems, the larger, more complex lithium-ion battery technology powering Ford's all-electric vehicles calls for an aggressive thermal management system.

An active liquid system heats or chills a coolant before pumping it through the battery cooling system. This loop regulates temperature throughout the system against external conditions.

On hot days, chilled water absorbs heat from the batteries, dispersing it through a radiator before pumping it through the chiller again. On cold days, heated water warms the batteries, gradually bringing the system's temperature to a level that allows it to efficiently accept charge energy and provide enough discharge power for expected vehicle performance.

"Extreme temperatures impact a battery's life and performance, making it crucial to have an effective cooling and heating system to regulate temperature for these demanding applications," said Anand Sankaran, Ford executive technical leader, Energy Storage and HV Systems.

The liquid cooling system also plays a role in charging the vehicle. When the all-electric Focus is plugged in to recharge, the vehicle control system will automatically precondition the battery, if needed, to the optimal temperature before accepting charge. If the battery is already at the optimal temperature, the system will automatically accept charge and maintain an optimal temperature.

"We are working closely with our technology partners to accelerate the development of our lithium-ion battery systems to help our future EV customers get the most out of their vehicles," Marakby said. "Our goal is to build an electric vehicle that delivers on the quality and performance customers have come to expect from Ford."

Focus Electric is one of five electrified vehicles Ford will release over the next three years. In addition to the Focus Electric, the Ford Transit Connect Electric small commercial van arrives in late 2010, followed by two next-generation hybrid electric vehicles, as well as a plug-in hybrid electric vehicle in North America in 2012 and Europe in 2013.

Electrified vehicles are one part of Ford's broader strategy to offer a wide range of environmentally friendly, advanced technology solutions to improve fuel economy and lower CO2 emissions affordably for customers around the world.

Tuesday, June 15, 2010

Audi Sound Concept features 62 speakers


Audi Sound Concept is the most advanced project of the entertainment development engineers in Ingolstadt. The project is internally dubbed the Audi Sound Concept and is being tested on a Q7 model. This design boasts an insane 62 speakers in the vehicle, consisting of five woofers, five tweeters and fifty-two mid-range speakers in the instrument panel beneath the windshield, in the roof pillars, and in the doors.

The system consists of five tweeters spread between the dashboard and the rear seating area, a woofer in each of the four doors, a single subwoofer out back, and a whopping 52 midrange speakers wrapping the perimeter of the cabin and enveloping the passengers in 360 degrees of sound. You're definitely not going to want to crank this rig up to 11.

Moreover, five units are integrated into each door sill, thanks to modifications that included cutouts in the sheet metal, new bezels and lower interior door release handles.

Development of the system took place in both the €100,000 listening facility and the €10 million audio lab at Audi HQ in Ingolstadt.


Audi Sound Concept Audi Sound Concept Audi Sound Concept Audi Sound Concept Audi Sound Concept Audi Sound Concept


Press Release

New approaches to perfect sound - Hi-fi expertise at Audi

High-end quality for listening pleasure is a field of technology that is becoming increasingly important. Audi is taking the lead in the advancement of this technology. Audi's successful collaboration with premium suppliers Bang & Olufsen and Bose is already setting standards, and the Audi development engineers have also established broad-based proprietary know-how independent of these partnerships. Their latest project takes an entirely new technical approach - and could turn out to be the next revolution in the hi-fi sector.

62 speakers: the Audi Sound Concept project

Peter Gleim's eyes light up when he cranks up the volume. The engineer works in Infotainment Development at Audi in Ingolstadt, where he heads the Audi Sound Concept project. His test subject is a Q7: Standard on the outside, interior modifications have transformed it into a rolling hi-fi studio that takes a radically new approach.

The idea behind Audi Sound Concept is a physical principle called wave field synthesis, which states that the front of any individual wave can also be considered as superposition of individual waves. In the world of acoustics this means that a sound wave can be recreated by a multiplicity of small sound sources placed closely adjacent to one another along the wave front.

The principle was first put into practice by Dutch scientists in the late 1980s, and it can be experienced today in a movie theater in Ilmenau, in the German state of Thuringia. Each of the 192 individual speakers at the Linden Lichtspiele movie theater is driven separately by a fast computer - at the precise moment in which the virtual wave front would pass through its point in space. Some signals are delayed by milliseconds, depending on the location of the speaker. The result is fascinating: Each moviegoer experiences perfect audio spatialization in optimal sound.

One of the driving forces in the field of wave field synthesis is the Fraunhofer Institute for Digital Media Technology (IDMT) in Ilmenau. Audi began its development work in collaboration with the IDMT five years ago. The current status of the project is the Q7 prototype, which is parked in a workshop. A powerful amplifier takes up most of the space in the luggage compartment, and thick cables connect it to three PCs.

Installed in the Audi Q7 are 62 speakers - five woofers and five tweeters plus 52 mid-range speakers in the instrument panel beneath the windshield, in the roof pillars and in the doors. Five units are integrated into each door sill - with Audi-typical perfect workmanship. Specialists made cutouts in the sheet metal, fabricated new bezels and lowered the interior door release handles.

"Prepare to be amazed," says Gleim, as his eyes light up and he cranks up the volume. A sound like a thunderhead issues from the speakers - an artful mix of music, traffic noise and animal sounds. A female narrator guides the listener through the acoustic hubbub, dancing past the listener on the right and at other times on the left. The whole time the listener's ears are surrounded by the sounds of driving cars and roaring lions. A marching band seems to march from side to side through the Q7 before finally a helicopter flies a lap around the cabin below the headliner.

"That is specially created wave field material," says Gleim, "comprising up to 32 tracks, with specific spatial information for each of those tracks." There are no corresponding audio media available on the market because there are no playback devices, either. A few film studios are already producing films with the method, however."

New stereo sound: the wide virtual stage

Wave field synthesis is not dependent on special material to demonstrate its strengths, however. It also coaxes entirely new acoustic images out of conventional stereo signals. As Gleim explains, "We can simulate any wave front. With stereo, we can generate a sound as if the two speakers were located far outside the car. And we can also add any desired spatial impression computationally - not as a sound effect, but as a mathematically precise simulation."

The sample for this is also very convincing. The vocals come from far off to the left, seemingly from the corner of the workshop, with the guitar coming from the other corner. This impression remains the same regardless of whether the listener is behind the wheel or on the back right seat of the Audi Q7. And sound quality is always first class - with sparkling trebles, crystal-clear midrange and dry bass. Even the slight buzz as the guitarist's fingers hit the strings makes its way to the ear with extreme precision.

"Our goal was to show what is technically feasible; to explore the limits," explains Denis Credé, Head of Sound Development at Audi. "What we are learning will be integrated into the sound systems of tomorrow. It's like with racing: A lot of what is first tried out on the race tracks of this world later shows up in modified in production vehicles. The Audi Sound Concept project is like racing for sound systems."

Wide-ranging know-how: Entertainment Development at Audi

Audi Sound Concept is the most advanced project of the entertainment development engineers in Ingolstadt. Audi has accumulated broad-based know-how in hi-fi technology in just a short time. The brand began collaborating with the upscale American supplier Bose a good twenty years ago; the collaboration with Bang & Olufsen began around the turn of the millennium.

Audi began offering the advanced sound system from the Danish sound wizards in the A8 luxury sedan in fall 2005. The 14 active speakers, including two acoustic lenses with anodized aluminum grilles, and 1,100 watts of amplifier power brought high-end sound to the automobile direct from the factory for the first time. The openly proclaimed collaboration between the two companies was another first in the European automobile industry. It proved to be a tremendous success for both sides - the advanced sound system has a penetration rate of greater than 10 percent in both models, the A8 and Q7, in which it is available.

If a new Audi model is to be equipped with a new premium or advanced sound system, the development work is performed primarily at Bose or Bang & Olufsen. The Audi engineers prepare precise requirement specifications in which the system layout - the type, number and installation location of the speakers - plus the speaker characteristics, the design of the amplifier and a target sound appropriate for the vehicle are defined.

Prototype vehicles are sent to Esslingen, Germany, and Struer, Denmark, where the partners work on the speakers, enclosures, amplifiers and acoustic algorithms. The last step is fine-tuning the sound, which is performed together with the Audi specialists in Ingolstadt. The "Sound Commission," a body comprising representatives from all units of the company, is responsible for final acceptance and approval.

How close does the high-end sound in a new Audi A8 come to the reality of the recording? "The determining factors are always the installation locations in the car and the quality of the components," explains Gleim. "When you order a car with the advanced sound system, you get the best speakers available anywhere. Many of them have membranes made of a fiberglass composite, which has a very natural and linear sound."

Pure sound is technically feasible - but not desired. "A linear frequency response in the car would be boring," says Gleim. The tight interior does not allow the sound to spread out like in a living room. Cushions and upholstery absorb it, which is why the low frequencies must be overdriven to a certain extent. The electronic fine-tuning - the tweaking of the algorithms in the sound processor - handles this.

"We deliver a certain fun factor with our compact and sporty models," explains the sound development engineer. "In the A8 and Q7, however, the sound is more subtle and natural. There is no ultimate ideal, though, because each person perceives sound in their own unique way."

Proprietary development: the Audi sound systems

Below the high-end and premium systems, Audi offers additional systems such as the Audi sound system, which also uses impressive technology to produce excellent sound quality. Because Audi alone is responsible for the design and tuning of these systems, the development engineers have developed an extensive foundation of expertise.

The Electronics Center established at the Ingolstadt plant in 2003 includes a sound laboratory, where the sound systems undergo rigorous testing during the development phase. The engineers test the speakers and amplifiers offered by the suppliers, beginning with the very first sample level and assess the quality delivered, in part by means of exhaustive listening comparisons.

The laboratory features equipment valued at nearly €10 million - from the microphones and the special amplifier test bed custom-developed to Audi specifications to the laser vibrometer. The latter uses a laser to scan the surface vibrations that occur on the speaker membrane, the speaker housing or the door in which the speaker is installed.

The color graphics produced precisely indicate if the membrane does not oscillate properly across its entire surface. "Weaknesses in a speaker are very often a simple question of design," says Gleim's colleague, Wolfram Jähn. "In many cases, the manufacturer can resolve these with minor changes, such as details of the curvature or the overlap between the paper and the rubber at the bead."

Speakers are analyzed at the Audi sound laboratory in a testing room, which is a room-in-room construction. The testing room is mounted on thick elastomer bearings and is completely decoupled from the rest of the building. An absolute necessity given its direct proximity to a roller dynamometer.

All six sides of the testing room feature large fiberglass wedges covered in silk that break up the sound. A floating wire lattice serves as the floor.

The testing room is acoustically dead - the human voice loses its richness here. The room is also often used to refine operating noises in the cabin, i.e., to fine tune clicking rotary knobs and switches. "As far as we know, none of our competitors have such a facility," says Jähn.

The listening room: resetting your ears

Whereas the testing room is used for mathematical analysis, the adjacent listening room is tailored for the subjective experience. It, too, is an acoustically optimized room-in-room construction - the special wooden double walls backed with insulation only allow the linear reflections desired. The precisely calibrated, high-end sound system installed here costs around €100,000 and its tube-based end stages are the size of small refrigerators.

"The listening room is our acoustic magnifying glass," explains Jähn, "where we check what really is on a CD or DVD. This is important because your ears quickly get used to a sound and sometimes interpret errors as interesting effects. We test our sample speakers blind. We can compare them to the optimum and reset our ears."

Thanks to these detailed tests and comparisons, the sound development engineers at Audi can define detailed specifications for the speaker suppliers.

Another element for success is the tight networking between Technical Development, Production and Quality Assurance at Audi. This enables requirements from daily production work and the real-world customer experience to flow into the development of new sound systems.

The quality of the sound systems has gotten significantly better in recent years as a result, according to Gleim. And the engineers are constantly learning - at a rapid pace, day-in, day-out. Audi will further strengthen its leadership position in the high-end sector.