Stefan Jacoby said “too early” for Volvo flagship

Volvo CEO, Stefan Jacoby, has responded to Geely’s CEO, Li Shufu for wanting a large executive sedan in the Volvo line-up, saying it is “too early” for Volvo to be designing a BMW 7 Series and Mercedes S-Class rival.

Shufu obtained Volvo from Ford earlier this year. Shufu would like to see Volvo create more “high-level cars that compete with the Mercedes S-Class and BMW 7 Series”.

Jacoby said such a car “is a step too early” and could only be considered once “we have reached our goal of 800,000 sales”.

Shufu thinks Volvo has the technology and research capabilities to contend at the top end of the market as well as demand higher retail prices. Shufu has made it obvious that a push into the booming Chinese car market would demand luxury that Chinese customers could “see through their eyes and touch with their hands”.